Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?

Well obviously this is a group of marketing students. And it almost sounded as if I was being tested on an essay question. My answer will differ from those you maybe use to hearing. That is fine, but I am right. They may also be right and it may not be a black and white issue in all markets, sectors or areas. Here is some of what I know in relation to building brand name.

I would like to say a few words on this subject, which I feel of important. For instance the universal sign for a barbershop, the candy cane striped pole, for happiness the Belgium born happy face. But let us look deeper. In the grocery store on the Soda pop isle, look at it from the distance let us say the end of the row. Let us say you want a citrus soda? We all know that drinks that taste like citrus have green color bottles, Yet the appropriate color would be yellow or even orange, if you were to think of it. Some use these combos. Orange is for Orange soda, Yellow with green would be lemon type soda. Green for Mountian Dew and all the copy type generic sodas. Red obviously for cola. But why? Red is the color of blood not soda, and green is not necessarily the color of Mountain dew, that would really be crystal clear. Yet green tint and die coloring is added for effect, why to create brand identity. Has nothing to do with anything else. 7-up is clear yet the bottles were green. Then Mountain Dew came along and simply used this color theme. They used the other brand to build their identity.

Pizza Hut buildings are all the same, so are IHOPS and McDonalds restaurants. Even if they were to close a store you can always tell what use to be a Hubble House, Wendy's, Der Wienersnietzel, or Blockbuster store. Why? Brand identity. But colors and brand are also important. Think about the bear companies they almost have to have the cans gold or silver or at least some showing. Coors, Miller, Bud, but also Mickey's (yuk), Red Dog, Sapporo, but why those. Why not, why recreate the customer's perception. The customer wants everything in their perspective, they want order, but why? It is a chaotic world and some postulate that chaos is the only given in the random order of the universe, and that the only thing constant is change, yet the consumer buys what they are familiar with? This that go against this familiarity concept, must spend money to change customer perception. A risky ordeal and if they succeed? No problem, some one will copy that theme and cash in on the progress made and the marketing dollars spent.

Why do I as a Car Washer submit these facts to a bunch of hungry knowledge seeking students? It is our job at WashGuys (my company) to create brand identity, We have, we are, we will. What do you pay for when you buy a franchise? You pay for brand identity and future growth in customer recognition of that brand. Sometimes with a small franchisor, (using the franchising industry due to the many examples and my familiarity on the subject), that can be risky and it is one topic that is often discussed in academia, yet few really understand it as well as franchisor.

It is a current trend of corporate identity people to create an image that brings with it thoughts of the conditions needed to affect a customers desire to buy. So a logo created need to instill reliability and honesty and strength in a Phone company or a bank. In a tech company; state of the art, innovation and vision. In a sports shoe company; winning, comfort, effortless versatility and power. There maybe other reasons but let us look at the logos for AT&T, Nike, Addias, Silicon Graphics, Apple Computer, etc. Think of all the symbols you know like Coca Cola, Levis, California Cheese, Starbucks, Kinkos, Frito Lays, etc. What do these brand names need to retain customer base and extend market mix. If they are too limiting they lose and if they are too diverse they do not hit their intended audience. Band names; some many of them remember and they for the most part achieve their objectives.

Frito Lays logo tends to promote longevity in the market place, your grandparents ethics, reliability. Coca Cola Classic says it all, An American Tradition, precisely what the company wants it to say. This is one reason the New Coke failed, people drink coke because it is a tradition and it is a coke sometimes even if it is a Pepsi or RC Cola. Often our customers call the people who wash their cars "The Car Wash Guys", yet it likely may be Jose's Mobile Wash in Albuquerque, Schmit's Detailing in Couer D Alene ID, Winslow's Washing Service in Boston, Chang's Car Wash in South City San Francisco area, Fidel's Fine Finishes in Miami, Jacques Car Care in Quebec, Bernies Beverly Hills Detailing, or even Paquito's Truck Wash in El Paso. Hey stop laughing, they do not have brand name we do. We win again. The more cars and trucks they wash and detail the more famous we get, because we own the most recognitzed name and the name which has become figures of speech. Gotta love brand name recognition. Lord knows I do and you know what? That is right you can say whatever you want, but we are winning that brand war. Even the FTC attempted to increase our brand name by having us interviewed by Forbes, Business Week, WSJ, USA Today, Business Journals all over the country, when competitors could not beat us in the market place and complained to the government. Every time your brand is written about, spoken about, promoted, publicized, advertised, you win. We certainly know what we are doing. Yet the rest of the industry lacks any brand identity at all, as a matter of fact the attempts are even poorly engineered from a academic standpoint. Simonize Car Wash, uses an old brand name not popular with most of its clientele, Mace changed its name and was unable to capitalize significantly on its efforts. WOW-Wash-on-wheels did not do it. Spaklewash? No, Ziebart? Not really, what is Ziebart? A Zebra on the wall in a painting? Imagine the cost of promoting nothingness into a brand name?

Imagine being a franchisee of a system and being forced to use a name that is nothing. I think that Yahoo, had a better chance. Yahoo is a yell of euphoria. Like in the beginning, Yahoo, I am cruising the Internet. So how did the Car Wash Guys come to be? Well this is interesting. One day washing cars in Westlake Ca, I went to an office as I had gone into every week for a year. The lady at the front desk said. The car wash guys are here. Our name was at the time Aero-Auto Wash. Signifying that we washed cars and aircraft. That was our two specialty niches back then, yet we washed other things, we were known for these. What she was meaning to say to the rest of the 500-employee office on the intercom that day was that the guys who wash cars, me and three workers were there again at the prescribed time. Each week same announcement. Eventually people would say Hey it is the car wash guy. And Hey I said "why fight it?" It was a few months later that I had heard the same announcement several times at other offices some small, some large, some over the Public Address System and some just yelled it over the counter to the small staff of my potential or weekly wash customers. Even more interesting was that eventually the checks made out to my company said things like Wash Guy, The Car Wash Guys, Wash man. So that is when I decided that before someone looked at the name the check was made out to at the bank, I better get that DBA. I did, but before that I had to hide those checks that were not made out to Aero Auto Wash in the middle of the stack so the teller would not see them. Eventually the checks started to say all different things.

One said the Car Wash Gays, which we were not. Car Wash, all kinds of stuff. So we said hey the most common thing people say is; "The Car Wash Guys are here." So we started to put that saying on the trucks and then we officially changed the name to the customer's perception of who we were. We are the Car Wash Guys or Car Wash Gals and we own both Federal Trademarks. They are undisputed and we do enforce our brand rights. Sometime later another company was formed called the Good Guys, electronic retailer. Then people occasionally made the mistake and made the check out to the Good Guys. Wow, I knew we had won the brand name war in that area. The Good Guys, sub consciously that is what people thought of our clean-cut crews and uniformed service. We had made it. They thought of our fundraising efforts as Good, our team as Good Guys and we washed cars. That is miraculous. We know take what we have learned to any market and immediately establish brand identity. And we are growing in size and numbers. We always win the brand war. Perhaps it is because no one else has as many units in as many states as us or that the cost to create that recognition is the reason. Perhaps no one in this industry knows what we know about the customer or that they do not care.

Maybe they are just lazy, stupid, incompetent or bullheaded to think that a name like Bubbles, Sunshine, Dicks Car Wash, Car Spa, Dr. Car Wash is where it is at. The car washes, which just say "car wash" may actually have an advantage in that they have no identity at all. Yet that is easily arguable, if you looked at our rise to power in various regions in the 1990s.

Our company has been called by our critics and competition the McDonalds of The Car Wash Industry, The Wal-Mart of Car Washing, low price leader, usually in a derogatory since, yet it is by far a compliment to the Brand name we are building, it will increase its value to us and decrease their market share. The customer is calling us the good guys, the convenient choice, a better mousetrap, a time saver, a good deal, a cool business, a lifesaver. WOW, sometimes it gets heavy, when a customer tells you, Oh thank you, how can I ever repay you, you are a gods sent. Sometimes you want to say Hey Chill Out Lady, All I Did Was Wash Your Car, but that is inappropriate, so you just smile and graciously accept the large tips. Ever wonder why Starbucks puts out a tip jar? With every car you build brand name and goodwill, one car at a time, yet that critical mass theory is also real, in that once you become a household topic, the exponential exposure is intense. Who can we thank?

We can thank careful planning, strategy, customer service, community goodwill, belief in what we do and ever motion we make. It is not luck building brand name. Far from what many believe. Ben and jerry drove around the country in a damn beat up motor home delivering free ice cream to every group they could find. Luck. Yah right, tell them that. Hopefully as you go about your business this week you will begin to understand some of these observations in the Real World and perhaps you already have? Are you on a Dell, HP, IBM, Apple Computer right now? Are you wearing New Balance, Addidas or Nike Shoes? Think about it?

Why is that so hard to see from the perspective of a college student who wears name brand clothes, wears a name brand watch, eats at name brand establishments and drinks a lot of name brand beer, when they can afford it? It appears that until you live brand name from the business side you cannot fully understand it. Likewise I feel and have personally witnessed former Professors who run large companies fail to capitalize on their brands. People like Service Master's President, straight out of what I consider a top business school and a company doing billions a year in sales, but in my humble opinion should be doing 150-200 Billion per FY. I cannot tell you how many companies make obvious mistakes with their brand name, based on advise from experts, advertising agencies and academia, which in my opinion is always looking back, and has not a clue how to change the market direction midstream and take advantage of brand name value in opportunities right before their eyes. We will not allow ourselves at The Car Wash Guys to miss opportunities within our reach when they meet the criteria needed to win against the competition in the market sector or deliver the desired results to the consumer.

I suggest you watch such trends in your company and offer suggestions or use this knowledge to make strategic decisions which will propel you company from good to great or help consumers believe you are a company that was built to last.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

More Resources

Business:Branding Articles from EzineArticles.com
02/19/2018 09:44 AM
What Is a Hashtag? Why Do We Use It?
A hashtag is a label, used in context to information on social media sites, which makes it easier to find information when it comes to a specific topic or theme. It narrows down the search and saves the user from excessive information download.
02/16/2018 08:05 AM
Don't Flash a Light On Your Brand Problems
In November of 2013, JP Morgan Bank was in a mess and all over the news as it was criminally investigated for manipulating global financial markets. Someone in its marketing team decided to open up JP Morgan for some intended good press--and it went wrong. The tweet read, "What career advice would you ask a leading exec at a global firm?
02/15/2018 07:54 AM
How To Turn Your New Business Into A Successful Brand
A brand is actually the image a company or business firm holds on its products, services, staff, their uniforms, their styles of service and even their advertisement techniques. All these sum up to be the experiences your clients might have with your business firm or your company. A well-known and good brand takes care of this experience that its customers might have with it and also struggles to develop trust and integrity between the two. The importance of this point must be realized that the life, as well as the prosperity of your brand, depends on what your company does and the way it does so. This includes every kind of interaction that you have with your clients involving the content you put on your website and on all the social media forums like Facebook, Twitter, Instagram, Snapchat, etc.
02/14/2018 10:58 AM
Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative
The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion conciousness among Indians over the last few decades, the fashion industry has experienced a boom. Starting from the middle aged home maker to the funky college youth to the top notch posh populace, everyone has developed a definite fashion sense which is not only distinct but classy.
02/13/2018 02:58 PM
Importance of Custom Branding Packages for Overall Business
Another indispensable feature of brand identity lies in the flexibility and adaptability to roll out advancements and progressions. Custom Branding allows brands to stay current and prominent, with options for acclimation to keep the shopper lured. Branding is a significant advertising guideline and should make a company more identifiable, and in turn, allows the brand to perform remarkably well in the competitive market.
02/08/2018 08:43 AM
The Importance of a Brand Audit to Keep Your Business
Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account.
02/06/2018 11:10 AM
How to Dominate China As a Marketer - An Advice From an Insider
How to find a career in China, get featured on Forbes and use LinkedIn to its full potential. The story of Olivia Plotnick.
02/05/2018 04:35 PM
Making Your Brand Stand Out in a Tough Market
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success.
02/01/2018 03:34 PM
How to Create a Business in a Brand
These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.
01/28/2018 01:15 PM
How Killing Your Business Can Make You Successful
When your old blog crashes and burns, don't rebuild it... Build it better. Rebuilding focuses on what was, and you don't want what you had. You want something better. So much better.
01/24/2018 08:38 PM
Social Media-Not?
It is now standard operating procedure for business owners and other self-employed professionals to have a visible presence on one or more social media platforms, in addition to a website. We've internalized the assumption that there is no way to launch and sustain a viable business without an active online presence spread over an array of channels. But what is the demonstrable ROI of this activity? Do these tactics build and enhance your brand, generate leads, or result in sales? Beyond a certain point, I respectfully submit, social media as it is typically used produces very little beyond siphoning off a chunk of scarce time and money.
01/23/2018 02:24 PM
5 Tips to Establishing Your Digital Identity
Learn how to establish your digital identity and presence on social media platforms. Following five easy steps will help you identify which social media platforms are the right fit for your business.
01/19/2018 02:49 PM
Preventing Your Brand From Getting Hijacked
Brand names are known as 'Trade Marks' and the names of enterprises are known as 'Trade Names'. Awareness In order to prevent one's logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions.
01/18/2018 09:58 AM
Future Trends to Watch With an ORM Company
In today's time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail their service.
01/17/2018 08:37 AM
Think About on the Go With Various Business Promo Items
Consumers love to receive travel promotional items, they give them a convenience they can count on when they go out of town for work or for business. However, this is also an amazing marketing opportunity for you.
01/02/2018 08:01 AM
Partners In Crime or Brothers In Arms?
"... and though they hurt me so bad, in the fear and alarm... you did not desert me, my brothers in arms" Dire Straits - As one year ends and another begins, I listen and read the predictions of the direct response marketing industry leading professionals (the kind of marketers that have been around for more than a decade, not the flaky "gurus" on Facebook) for the new year.
12/29/2017 11:50 AM
Ways to Choose a New Brand Name for Your Company
What do you think is the key difference between SMEs (small and medium scale enterprises) and large scale enterprises? Why a SME fails to sustain through risks and challenges unlike a large enterprise? Well, the work culture matters.
12/20/2017 08:16 AM
How Can CRM Solutions Help to Build Your Brand?
This article is going to guide you on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value. This is an undeniable fact that in today's technologically progressive era, the business market is extremely competing.
12/19/2017 09:42 AM
Create A Successful Inhouse Marketing Series For A Global Audience On A Shoe-String
This article will help you launch a new online marketing strategy. It is a strategy on a shoe-string. A successful talent search can also be evolved.
12/19/2017 08:11 AM
Trends That Will Reshape Content Marketing
Experts are of the opinion that within the next five years, almost half of the content will be generated by machines. By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.
12/19/2017 08:00 AM
Why Copycatting Should Be Legal
The dating scene was always a hot market, but there used to be a time where copycat pickup artists roamed the land - One specific story of a pickup artist codenamed "Styles" comes to mind - he was very popular on the scene and taught some of his tricks to the wannabe crowd in seminars. So one day the original Styles was walking down the LA strip when he sees a whole bunch of copycat Styles walking around, dressed like him, with shaved heads like him, talking like him, using his opening lines...
12/14/2017 03:45 PM
What Love, Culture, Brands and Energy Have in Common
Love belongs in the business world, and without it, we're empty of passion, drive and personal responsibility. Love breed a great culture, and culture breeds a great brand.The connection between love, company culture, brands and energy is that business leaders care deeply about these things and much more in their very human drive to build the best company they possibly can.
12/14/2017 03:43 PM
How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down
Getting sales and marketing to talk to each other may feel like torture, but it has never been more critical - especially for the more than 5 million mid-market industrial and B2B companies in the U.S.
12/12/2017 08:09 AM
Reaching a Wider Base With Promotional Aids and Inflatables
Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
How To Profit From A 5,000 Year Old Persuasion Mechanism
My wife's sister got married yesterday. It wasn't your ordinary wedding. See, she's orthodox Jewish, kind of like the crowd you see in Brooklyn.
12/03/2017 10:44 AM
Why This Nazi Hunter Makes The Skeleton Dance
Martin Scorsese is a freakin' genius. He's also a total nutjob, which makes him that more interesting. Why?
11/27/2017 08:23 AM
How Can You Use a Mobile Application to Market Your Brand?
This article is going to guide you on using an effective mobile application as a potential tool to promote your brand in the competing business market. Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does!
11/26/2017 07:55 PM
8 Personal Branding Mistakes That Are Hurting Your Business
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.
11/26/2017 10:10 AM
The Los Angeles City Logo Needs An Upgrade And Rebranding
The absurdity of political correctness has surely reached its pinnacle in California or so you'd think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California's image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it's time, time to get real and have a logo that really reflects what's going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.
11/20/2017 11:53 AM
10 Tips to Deciding Your New Business Name
Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.
11/19/2017 10:21 PM
5 Steps to a Strong Personal Brand on Social Media
Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.
11/13/2017 04:28 PM
Secrets to Creating a Visual Brand Identity That Sets You Apart
Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.
11/13/2017 09:39 AM
The Relationship Between Brands And Influencers
Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?
11/10/2017 10:17 AM
How to Build Your Professional Brand Using Digital Strategies In The Construction Industry
Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.
11/07/2017 09:55 AM
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.
11/07/2017 08:34 AM
7 Crucial Elements to Building an Effective Personal Brand
Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.
11/07/2017 08:34 AM
Watch the Film Again to Win
Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.
11/06/2017 12:16 PM
Building Your Personal Brand: Are You Qualified or Disqualified by Your Internet Presence?
When building your personal brand, it is vitally important to consider the quality of content you publish about yourself. It has the power to hinder or promote you.
11/03/2017 02:42 PM
What Are the Challenges When It Comes to Branding?
Branding is NOT easy! It is not just about giving a name or attractive logo or slogan. It is one of the most challenging tasks you will ever face as a small business owner.
10/31/2017 08:41 AM
Git Along Little Doggie, Git Along
A well-marketed brand is the reason why buyers come back rather than go elsewhere because it makes your product or service unique. Branding is an important communication tool to impress your customers and prospects with a difference and the reason why they should return.
10/27/2017 03:11 PM
7 Ways to Increase Your Likeability
Can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.
10/27/2017 03:11 PM
Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand
Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.
10/27/2017 03:10 PM
How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking
Public speaking is a golden ticket to creating awareness and generating leads. It's where you can truly let your personality and expertise shine. It's also great for gaining an insight into your audience's problems, which is crucial for refining your services. Yet surveys about people's fears commonly show that public speaking is at the top of the list!
10/27/2017 03:10 PM
The Underestimated Power of Content Curation for Personal Branding
Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they're looking for so the customer will come to the museum. The curator's knowledge, expertise, and experience is the most valuable skill to make it work. So as a Content Curator your skill is highlighted by the content you share in your social media.
10/27/2017 03:08 PM
Leading Female Experts and Personal Brand: Who Do You Influence?
To be an influencer you don't have to be in Time Magazine or have thousands of followers on social media. In fact, it's not even about you. All that matters is who you influence and what impact you can make.
10/26/2017 08:05 AM
4 Facts That Reflect the Significance of CRM in Brand Enhancement
While brand management is one of the indispensable parts of business strategy, this article takes an attempt to describe how a robust CRM software system can help companies in the brand building. In the today's fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses.
10/23/2017 10:09 AM
Influencer Marketing: Deep Understanding and Its Basics
We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there's also what we call "hot issue", there are lots of effective methods spreading online and "Influencer Marketing" is the one who raised up and outstands among them.
10/19/2017 03:11 PM
10 Most Valuable Brands in the Middle East
According to Brand Finance's Middle East 50, (The yearly provide details regarding the world's most important Middle Eastern brands), 2017 sees a sensational shift in the most important brands in the Middle East. There are the top valuable brands in the Middle East.
10/19/2017 02:59 PM
Things You Need To About ORM Services
We all often get cautious when people judge us for something that we are not. Same for businesses, they do not like to compromise their image over the web.
10/16/2017 09:59 AM
Creating a Brand for Your Business Startup
Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.

More Branding Information:

Related Articles

Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.
The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard.
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable.
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You've got to get out there and be loud and proud..
Fast Forwarding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate.
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry.
The Art of Successful Branding
Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner.
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization.
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field.
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products.
Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1.
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material.
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded EmailOrAlways Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples.
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system.
Quality and Service - Yeah, Right!
One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger share of the market, or find enough customers prepared to pay a premium price, they must provide something of greater value than their competition.
All About Branding
In this article i will explain how you can make your brand an succes.Corporate branding.
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same.
Brand Your Name!
Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to success!Promptly upon receiving my layoff notice from my position of nearly eleven years, I decided I needed to venture out on my own. I formed a limited liability company and named the concern after my name.