Branding Information

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business


On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry.

Corporate Internet Branding is only Part of A Business Success


Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

Corporate Logo Design - 6 Keys to Success


A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

The Very Basics of Design


Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market.

Trade Journals in Franchising


As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.

Business Case Study Automotive Detailing Franchise Company


How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

Whats In A Name? When It Comes To Your Business, Plenty!


Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?-- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think.

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards


June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.

Mascots - The Killer Promotional Concept


Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".

The Aim of the Name


Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same.

Brand Boring or Brand Buzz?


I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad.

Branding: What Not to Do


Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.

A Lesson in Branding from Paris Hilton


I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.

Why Should I do Business With You?


It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Product Positioning for Enterprise Software and Information Technology Companies


Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning.

More Resources

Business:Branding Articles from EzineArticles.com
05/17/2018 04:06 PM
The Incongruity Police Are Watching
The dictionary defines congruity as meaning: agreement, harmony, or fitness. That definition can also be used to define the ideal business, one where all parts of the business are in agreement, harmony, and / or fitness.
05/09/2018 03:32 PM
Add Value To Your LinkedIn Profile
Like many of us, I gradually allowed myself to ignore LinkedIn and undervalue that free and beneficial resource. After a nearly two year absence, I was happy to log in and discover new profile enhancements that showcase ambitious professionals and highlight our expertise in ways that make us look very capable to prospective clients and employers. If you're job hunting, or a Solopreneur in search of project work, these features can be a real plus. It's time to take another look at LinkedIn.
05/09/2018 03:25 PM
How Corporate Apparel Can Strengthen Your Business
It's 2018 and if you wish for your business to stand out from the competition, then a cold and bland approach just isn't going to cut it. In order to get your target audience hyped about your service or product, you need to build an eye-catching, warm-blooded and unforgettable brand. Besides traditional advertising, there is so much you can do to put your brand's name on everybody's lips.
05/09/2018 09:11 AM
Brand Marketing In A Nutshell - People > Product
Branding is the art of cultivating a "brand". Sounds simple but it's not. A brand - done properly - is like a big oak tree. It takes a long time to grow & cultivate, doesn't "do" very much - but provides shelter from winds & rain (bad market conditions) as well as providing a rich home for many smaller creatures (squirrels etc). The point is that most people neglect "brands" in the pursuit of quick cash. Whilst there's nothing wrong with this, it leaves them completely exposed to changes in market trends, an ultimately the growth that so many people yearn for.
05/08/2018 11:54 AM
What Is Design Thinking And Why Is It So Important?
Deign thinking is not a new entrant in the long list of buzzwords that is either being used loosely by newbies or discussed fervently amongst design purists these days. Nor it's the property of designers. As a matter of fact, it has long been practiced by stalwarts of music, literature, science, engineering and business. Design thinking is a problem solving, iterative process. It can not only be adopted by designers, but by anyone with a penchant for solving problems. At its heart is the intention to improve products by scrutinizing how users interact with them in different environments. It offers stakeholders the means for digging deeper for ways of enhancing user experience.
05/02/2018 03:45 PM
The Strategic Plan For Your Brand
Solopreneurs and small business owners rise and fall on the marketplace perception of their brand, also known as one's professional reputation. For that reason, the brand merits ongoing monitoring, enhancement and promotion as a component of strategies designed to support new business acquisition and encourage repeat business. The objective is to build and maintain a good client list. A useful way to review and evaluate your brand is with what many experts consider the gold standard of strategic planning, the SWOT Analysis.
05/02/2018 11:07 AM
How the Spring Season Affects How People View Your Brand
This article focuses on how the psychology of spring impacts how customers engage with your brand. It is proven that consumers subconciously change behavior in the spring and this can be used to your advantage.
05/01/2018 04:09 PM
Stop Keeping Your Business a Secret
Demonstrate your value and get on the radar of potential clients. Your business shouldn't be a secret. It's time to STOP hiding! If you don't let people know your exist, who will?
04/25/2018 08:03 AM
Finding Professionals to Create Your Exhibition Materials
You can't assume all exhibition stand contractors offer the same value or will go the distance for your business. It takes time to find a professional you can trust and you can fully communicate with. You have to be able to trust them to help you create an idea and bring it to life! They have to be able to do so in a timely manner and for a price that fits well in your budget.
04/18/2018 09:17 PM
In a Saturated Marketplace? 7 Steps to Great Business Ideas
The difference in business ideas can be compared to the difference between mediocre and exceptional and between boredom and passion. You're an expert at making your clients stand out from the crowd. Now it's about making you stand out from the crowd in a saturated marketplace.
04/06/2018 09:02 AM
Reasons Why Having A Logo Is Important For Your Branding
A picture speaks a thousand words - the idiom is not new to anyone. It is the reality, which most of us deny accepting, but no matter what, you cannot run away from the fact that visual effects leave a monumental impression than the words or saying.
03/27/2018 11:00 AM
5 Trends to Get Killer Logo Design in 2018
The design shows the era of logo either when did it got designed. Keeping it sleek, modern or updated indicates how well-presented is your business or brand identity. Therefore, to acquire most relatable concept that defines your business persona and standard professionally, opt for professional Logo Design Company that keeps the experienced staff and sources to provide latest pattern designs fits your needs and demands
03/22/2018 08:08 AM
Want a Larger Piece of the Pie?
At a recent family gathering, my cousin Ann, known among those seated at the table as "dessert-maker extraordinaire," cut her delicious-looking (and tasting) apple pie into equal-sized pieces and served it. Everyone smiled as wedges of the fragrant, just-warmed delicacy were passed out, but I think each of us around the table, we were hoping for a little larger piece of pie. Same thing in business. Everyone wants a larger slice of the pie!
03/21/2018 02:29 PM
Solutions to Private Label Your Products
Private label rights products (PLR products) are popularly known as the products that are owned by you though not created by you. Purchasing PL rights from real owner means that at an agreed price you buy products from the original equipment manufacturer (OEM) and are then free to sell/ promote/ modify/ edit/ or resell those products as they were your own. After selling PLR to someone, original equipment manufacturer (OEM) can no longer claim any differences in opinion that may arise due to product being modified/ sold by a PLR buyer. Intellectual property can also be a part of private labels.
03/11/2018 05:52 PM
Don't Make Dumb Promotional Mistakes
One's perception of a business is only as good as the image presented by the business itself, the promotional material their customers and prospects see on websites, print advertising, signs, vehicles, brochures, even business cards. Yet, all too often, what they show the public are dumb mistakes.
03/11/2018 11:14 AM
Oh My Gosh - That Gorilla Weighs 800 Pounds!
If it hasn't happened to your industry yet, be assured that it will. The 800-pound gorilla will come after you. It will sit anywhere it wants, maybe right next to your business, and try to push you off the bench.
03/09/2018 03:43 PM
Sharing Your Concepts for a Booth Design
You don't have to be an artist to share your concepts with exhibition booth designers. The more you can share with them, the easier it is for them to create something you fall in love with and you are proud to stand behind.
03/09/2018 11:22 AM
How To Create A Brand - Build Your Brand Development Strategy
How to create a brand is no way a simple question to be answered in a single sentence. You have to prepare a brand development strategy to augment your brand value.
03/05/2018 03:40 PM
Brand Launch Services Play A Key Role In Successful Launching Of Brands
Despite the marketing strategies designed by experts and all the efforts that are made for successful launching of products companies meet failure with growing number of products and services that are brought out for the customers every year. However, the question is how long the products remain in the mind of the customers and how often they are keen to become experimental. Given the fact that customer behavior changes rapidly hiring the services of professional brand launching services is essential. How to extract the best from these experts and determine that the company you have chosen is the best? After all, you cannot let go off the innovations and the opportunities and not to get the cost of capital back. There are different facets of brand launching about which you must try to find out in detail. While starting from the scratch during product launch you need to experience freedom when it comes to positioning the brand firmly instead of following the set strategies blindly.
02/24/2018 07:37 PM
Of Carrots and Added Value
Consider the products and services you sell. What can you do to make your customers rely on your products and services?
02/24/2018 07:30 PM
Avoid Creating Promotional Products That Are Not Appreciated, Create Customized Lanyards
We have all been there, you attend a big event and leave with a bag full of promotional products you simply do not care about. When you are a business owner, you know how much time and money can go into these types of items.
02/24/2018 07:29 PM
Impress Your Potential Customers With Promotional Clothing Items
One of the biggest parts of any business is your customers. To bring in new customers and bring back existing customers, you need excellent marketing tactics. Unfortunately, many companies tend to overthink marketing and make things more challenging than necessary.
02/23/2018 09:37 AM
Benefits Of Branding Your Personal Umbrella
When it comes to umbrellas, there are a lot of things that we should put into consideration when it comes to branding. The large space on an umbrella is one of the reasons why it is possible to create anything you desire on it. For people with small businesses, one of the easiest means of advertising their products is through the use of umbrellas.
02/23/2018 09:37 AM
Advantages Of Customizing Your Umbrellas With Designs
These days, companies and individuals look out for promotional materials that are affordable and easy to impress. One of the gift items that come to mind is umbrella. With the number of designer umbrellas on the market, choosing the right one can take time if it is your first time.
02/21/2018 09:46 PM
Types of Visual Content That Really Work
Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly
02/19/2018 09:44 AM
What Is a Hashtag? Why Do We Use It?
A hashtag is a label, used in context to information on social media sites, which makes it easier to find information when it comes to a specific topic or theme. It narrows down the search and saves the user from excessive information download.
02/16/2018 08:05 AM
Don't Flash a Light On Your Brand Problems
In November of 2013, JP Morgan Bank was in a mess and all over the news as it was criminally investigated for manipulating global financial markets. Someone in its marketing team decided to open up JP Morgan for some intended good press--and it went wrong. The tweet read, "What career advice would you ask a leading exec at a global firm?
02/15/2018 07:54 AM
How To Turn Your New Business Into A Successful Brand
A brand is actually the image a company or business firm holds on its products, services, staff, their uniforms, their styles of service and even their advertisement techniques. All these sum up to be the experiences your clients might have with your business firm or your company. A well-known and good brand takes care of this experience that its customers might have with it and also struggles to develop trust and integrity between the two. The importance of this point must be realized that the life, as well as the prosperity of your brand, depends on what your company does and the way it does so. This includes every kind of interaction that you have with your clients involving the content you put on your website and on all the social media forums like Facebook, Twitter, Instagram, Snapchat, etc.
02/14/2018 10:58 AM
Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative
The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion conciousness among Indians over the last few decades, the fashion industry has experienced a boom. Starting from the middle aged home maker to the funky college youth to the top notch posh populace, everyone has developed a definite fashion sense which is not only distinct but classy.
02/13/2018 02:58 PM
Importance of Custom Branding Packages for Overall Business
Another indispensable feature of brand identity lies in the flexibility and adaptability to roll out advancements and progressions. Custom Branding allows brands to stay current and prominent, with options for acclimation to keep the shopper lured. Branding is a significant advertising guideline and should make a company more identifiable, and in turn, allows the brand to perform remarkably well in the competitive market.
02/08/2018 08:43 AM
The Importance of a Brand Audit to Keep Your Business
Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account.
02/06/2018 11:10 AM
How to Dominate China As a Marketer - An Advice From an Insider
How to find a career in China, get featured on Forbes and use LinkedIn to its full potential. The story of Olivia Plotnick.
02/05/2018 04:35 PM
Making Your Brand Stand Out in a Tough Market
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success.
02/01/2018 03:34 PM
How to Create a Business in a Brand
These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.
01/28/2018 01:15 PM
How Killing Your Business Can Make You Successful
When your old blog crashes and burns, don't rebuild it... Build it better. Rebuilding focuses on what was, and you don't want what you had. You want something better. So much better.
01/24/2018 08:38 PM
Social Media-Not?
It is now standard operating procedure for business owners and other self-employed professionals to have a visible presence on one or more social media platforms, in addition to a website. We've internalized the assumption that there is no way to launch and sustain a viable business without an active online presence spread over an array of channels. But what is the demonstrable ROI of this activity? Do these tactics build and enhance your brand, generate leads, or result in sales? Beyond a certain point, I respectfully submit, social media as it is typically used produces very little beyond siphoning off a chunk of scarce time and money.
01/23/2018 02:24 PM
5 Tips to Establishing Your Digital Identity
Learn how to establish your digital identity and presence on social media platforms. Following five easy steps will help you identify which social media platforms are the right fit for your business.
01/19/2018 02:49 PM
Preventing Your Brand From Getting Hijacked
Brand names are known as 'Trade Marks' and the names of enterprises are known as 'Trade Names'. Awareness In order to prevent one's logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions.
01/18/2018 09:58 AM
Future Trends to Watch With an ORM Company
In today's time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail their service.
01/17/2018 08:37 AM
Think About on the Go With Various Business Promo Items
Consumers love to receive travel promotional items, they give them a convenience they can count on when they go out of town for work or for business. However, this is also an amazing marketing opportunity for you.
01/02/2018 08:01 AM
Partners In Crime or Brothers In Arms?
"... and though they hurt me so bad, in the fear and alarm... you did not desert me, my brothers in arms" Dire Straits - As one year ends and another begins, I listen and read the predictions of the direct response marketing industry leading professionals (the kind of marketers that have been around for more than a decade, not the flaky "gurus" on Facebook) for the new year.
12/29/2017 11:50 AM
Ways to Choose a New Brand Name for Your Company
What do you think is the key difference between SMEs (small and medium scale enterprises) and large scale enterprises? Why a SME fails to sustain through risks and challenges unlike a large enterprise? Well, the work culture matters.
12/20/2017 08:16 AM
How Can CRM Solutions Help to Build Your Brand?
This article is going to guide you on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value. This is an undeniable fact that in today's technologically progressive era, the business market is extremely competing.
12/19/2017 09:42 AM
Create A Successful Inhouse Marketing Series For A Global Audience On A Shoe-String
This article will help you launch a new online marketing strategy. It is a strategy on a shoe-string. A successful talent search can also be evolved.
12/19/2017 08:11 AM
Trends That Will Reshape Content Marketing
Experts are of the opinion that within the next five years, almost half of the content will be generated by machines. By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.
12/19/2017 08:00 AM
Why Copycatting Should Be Legal
The dating scene was always a hot market, but there used to be a time where copycat pickup artists roamed the land - One specific story of a pickup artist codenamed "Styles" comes to mind - he was very popular on the scene and taught some of his tricks to the wannabe crowd in seminars. So one day the original Styles was walking down the LA strip when he sees a whole bunch of copycat Styles walking around, dressed like him, with shaved heads like him, talking like him, using his opening lines...
12/14/2017 03:45 PM
What Love, Culture, Brands and Energy Have in Common
Love belongs in the business world, and without it, we're empty of passion, drive and personal responsibility. Love breed a great culture, and culture breeds a great brand.The connection between love, company culture, brands and energy is that business leaders care deeply about these things and much more in their very human drive to build the best company they possibly can.
12/14/2017 03:43 PM
How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down
Getting sales and marketing to talk to each other may feel like torture, but it has never been more critical - especially for the more than 5 million mid-market industrial and B2B companies in the U.S.
12/12/2017 08:09 AM
Reaching a Wider Base With Promotional Aids and Inflatables
Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
How To Profit From A 5,000 Year Old Persuasion Mechanism
My wife's sister got married yesterday. It wasn't your ordinary wedding. See, she's orthodox Jewish, kind of like the crowd you see in Brooklyn.


More Branding Information:

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Trademark: Do I Need One for My Business Name and Logo?
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Mascots - The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".
Hawaiian Heirloom Jewelry
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Branding Fiasco -- Better Be Who You Say You Are!
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Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged.
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