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Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Writing and Speaking:Copywriting Articles from
01/17/2018 04:01 PM
The Holy Grail Of Copywriting
Just the other day I was digging through some of my old writing files. You know the drill, mucking around in dusty old cabinets that you haven't been in for years. And then out of the blue, it hits you like a bolt of lightning...
12/29/2017 11:15 AM
Technical Copywriter or Technical Writer: What's the Difference?
What are the differences between a technical copywriter and a technical writer? Here are four answers out of many. What differences can you think of?
12/27/2017 11:43 AM
How to Avoid Rejections in Content Writing
How do you handle rejections in content writing? Article suggests best tips to develop content without errors and prevent rejections.
12/14/2017 04:11 PM
Does Your Voice Match Your Product?
The tone of voice you use in your marketing materials will have a direct effect on their ability to turn readers into customers. This article looks at how you can create the perfect match.
11/30/2017 04:06 PM
Why I Always Insist on a Client Questionnaire
The first thing I do when I am engaged on a new copy-writing project is to ask my client to fill out a detailed questionnaire. There are some very good reasons why I do this.
11/07/2017 11:36 AM
Top 3 Reasons Why Any Business Needs a Professional Copywriter
Learn the difference between a copyright and a copywriter. What does a copywriter do and why would a business need to hire a copywriter.
10/19/2017 08:06 AM
Your Words Are Alienating Your Customers
Despite your beautifully designed website, your visitors aren't converting into customers. The problem is your content. The words you are using are frightening them off. This article looks at why that's happening and what you can do about it.
10/18/2017 10:49 AM
5 Important Tasks of a Copywriter
Know what tasks become a part of the daily routine of a copywriter and why each of them is important for businesses. Here I have summarised the 5 tasks that are most important for creating successful articles.
10/06/2017 04:29 PM
Content Experience Design - Transformative Marketing Writing
Through perception and articulation we experience and through experience, we transform. The words and headers are just vehicles for delivering that experience. The meat of every piece of content is that nebulous, intangible, yet oh-so-real Experience. So how to nail this experiential component? Let's chew on it together:
09/12/2017 11:27 AM
How to Brief Your Copywriter
Whether you need a business marketing copywriter to help you with a brochure, a website, an advertorial, a sales email or a pay-per-click advertisement, it doesn't matter, you always begin with a brief. But do you now how to brief your copywriter?
08/29/2017 03:19 PM
My Thoughts on Writing Ad Copy
Time has definitely proven that words have a huge, sometimes life changing effect on people. But I do have a bone or two to pick with some ad copy philosophy. First let me point out a regurgitated message that some marketers still to this day fail to see and that is people don't fall for the same sales message that they did 30 or 20 or even 10 years ago.
08/17/2017 02:52 PM
4 Key Steps To Writing Content That Converts
Do your online products sell themselves? Do they entice your customers move past the "add to cart" button? Learn 4 key steps to creating product descriptions that convert.
07/29/2017 01:52 PM
Website Copywriting Strategy For the Intuitive Unicorn People
If you're one of those unicorn people; if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order to "get it"... listen up. No website or marketing copy can do a better job than you interacting with your potential clients so they can experience the magic.
07/20/2017 02:45 PM
Penmanship and the Double-Edged Sword of Content Marketing
Paradoxically, there's never been a better or worse time to ramp up your company's marketing. The trouble is, even though there are now more opportunities than ever for you to engage with your clients and customers, those very same opportunities exist for all of your competitors too.
07/20/2017 11:37 AM
Is B2B Copywriting Different to B2C Copywriting?
Should you write differently when selling to consumers than if you were selling to a business? This is a question often asked, so our tame copywriter gives you a definitive answer.
07/02/2017 10:45 PM
How to Write for Humans and SEO
SEO (search engine optimization) has changed over the years. Humans decide how popular your website or article is. Think about it. What good does it do if your copy is at the top of the list for SEO but people hate to read it? Here are some ways to write for both humans and SEO.
06/25/2017 11:32 AM
How to Generate Topic Ideas for Your Content
It's important to generate new ideas for your content. You might have lots of great ideas at first, but sooner or later, you'll experience content fatigue. You'll be staring at a blank screen with nothing to write. Here are some helpful tips to generate topic ideas.
06/23/2017 09:53 AM
Why Do Most Business Owners Suck At Writing Their Own Content?
Most business owners make these seven mistakes when writing web copy. They easily be avoided if the right thinking is in place. Agree, or disagree, at least they give a starting point for the confused business owner facing the terrors of a blank page.
06/22/2017 03:39 PM
Content Mills Are Not Always the Villains They Are Portrayed to Be
Content Mills get a lot of bad press from freelancer writers; but are they really the villains of the piece? This article takes a look at why Content Mills pay so little, but also at the vital start in the profession they provide for rookie writers.
06/15/2017 08:29 AM
The Copywriting
In the world of content writing, one can always hear copywriting being called the art and science of stringing words together. But why is it called so?
06/11/2017 12:05 PM
The Power of Words
If sign language is the best way to communicate with your prospects and customers, you'd need to learn sign language. If a unique code system is the best way to communicate, you'd need to learn the code system. Luckily, our communication process is simpler - or is it?
05/28/2017 01:42 PM
The Fifth Step to Successful Copywriting: Polish and Publish Your Copy
Welcome to the last step to successful copywriting. After you've written your copy, make sure it's polished before you publish it.
05/25/2017 02:23 PM
3 Copywriting Mistakes You're Making Right Now
Copywriting isn't that hard. But there are common mistakes everyone makes. Let's take a look at the three most common copywriting mistakes and how to avoid them.
05/25/2017 08:27 AM
Creating Trustworthy Content
One of the biggest problems facing online businesses is how to create content that will reassure potential customers they are genuine and not going to rip them off. This article explores how you can create trust through content.
05/21/2017 10:59 AM
The Fourth Step to Successful Copywriting: Write Your Copy
Let's do a quick recap of what we've covered so far in this five step series. By now, you know who your buyer is because you've created your buyer persona. You know where to find them in the buyer's journey and you've decided how you're going to reach them. Now you're ready to write your copy.
05/14/2017 02:03 PM
The Third Step to Successful Copywriting: Select the Right Medium for Your Message
By now, you should have a good understanding of your buyer persona and where they are in the buyer's journey. That's great! You're ready to move on to the next step to successful copywriting, which is to select the right medium for your message. A medium is a channel you use to reach your audience. The copy you write will change depending on how you are going to deliver your message. So, before you write your copy you need to decide how you want to reach your audience.
05/07/2017 06:30 PM
The Second Step to Successful Copywriting: Understand Your Buyer's Journey
If you've done your homework from The First Step to Successful Copywriting, you've already created your buyer persona. Congratulations! The next step is to understand your buyer's journey.
05/05/2017 08:14 AM
How to Create Readable and Scannable Online Content
Online readers like to scan content. They want to find what they're looking for fast because they are in a hurry. They get distracted by social media, chat, email alerts and pop-up calendar reminders. Respect your online readers and their time.
04/30/2017 09:22 PM
The First Step to Successful Copywriting: Create Your Buyer Persona
I'm writing this series to cover the five steps to successful copywriting. I'll cover one topic each week over the next five weeks. Welcome to week one, the first step...
04/26/2017 10:46 AM
Why Hiring a Freelance Copywriter Might Just Be the Best Thing You Ever Do
Want to help your business grow and to sell more stuff? Hiring a Freelance Copywriter is the way to go!
04/25/2017 09:55 PM
3 Effective Writing Rituals To Kick-Start Your Content
Writing rituals are incredibly effective. If you don't have a ritual, try one of these or create one of your own. You'll be amazed at the difference it makes.
04/18/2017 09:56 AM
Marketing Copywriting Skills
The ability to write good copy is an important skill which all internet marketers should work hard to master. The work can be outsourced but a serious marketer should learn how to do the work for themselves. The use of language must communicate easily with any readers raising interest initially and encouraging them to take the plunge and purchase your product or service. In this article I offer some tips on how best to go about winning over a potential customer.
04/16/2017 03:46 PM
Copywriting Conversion Killer: How To Not Sound Robotic
There's a few copywriting "sins" you need to watch out for. For example... * Focusing on features instead of benefits...
04/11/2017 08:57 AM
Direct-Response Copywriters Do NOT Go To Hogwarts
However much I love Harry Potter, I have to tell you this: I did not go to Hogwarts. And, as far as I'm aware, neither has any other direct-response copywriter on the planet. (Although as a "muggle", I guess I wouldn't know, would I?
04/05/2017 08:09 AM
Are Your Sales Letter Testimonials HURTING Your Sales?
f you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims. If they don't? They're not gonna buy. Simple. Now, there's a few ways you can put proof in your sales letter. For example, you can talk about an authority figure discovering something new, such as a doctor finding a herb to help stroke patients recover faster. Or you can talk about tests you've put your product through, that show off its quality. David Ogilvy's "Rolls-Royce" ad did this perfectly. Anyway, there's loads more ways of putting proof in your sales letter. But the one we're gonna talk about here is the most common - testimonials. Now, listen up: Testimonials are more powerful than a Hulk Hogan punch when done right... But when done wrong? They stink worse than gone-off cheese.
04/04/2017 09:26 AM
A Sales Letter "Non-Debate": Long-Form Copy Vs Short-Form
here's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention spans now, long-form sales copy is as alive as ever. Why? Because if someone is interested in a topic, they want to read as much as possible about it. So if they are interested in your sales letter (remember, you first need to grab their attention with your sales letter headline), then, as long as you don't bore them, they will want to read as much as possible.
04/02/2017 11:36 AM
Writing That Sells: The Top 5 Ways To Become A Better Copywriter, Part 6 Of 10
Copywriting skills can seem elusive, but are the required disciplines easier than it seems? This article breaks down the top five timeless ways to become a better copywriter.
03/30/2017 09:00 AM
Repurposing Your Content to Get Extra Mileage
Are you letting great content go to waste? In the recycling age, it's important to make sure you get every ounce of value from your content. This article looks at why content repurposing is so important.
03/30/2017 08:48 AM
Copywriting 101: Features Vs Benefits
What's one of the biggest copywriting mistakes I see all the time? Copywriters focusing too much on the features of their product/service, as opposed to the benefits. Why's it such a huge mistake? Because no one cares about your product. All your prospect cares about is the benefits they will get from it. Simple. Now, does that mean you should completely ignore your product's features? No. But before you mention them, you need to focus on the benefits. Think of it like this: Successful copywriting and successful sales letters all have one thing in common... They "sell" to the prospects emotions BEFORE they sell to the logical side of their brain. And that's exactly what you want to accomplish in your sales copy. And by focusing on the benefits first, you will definitely be appealing to your prospect's emotions. Then explain the features to back-up and prove your claims.
03/29/2017 08:55 AM
The Ultimate Guide To Writing Great Sales Letter Headlines
If you want to write great sales letter headlines that stop your ideal prospects dead in their tracks, so they read the rest of your copy and ultimately buy from you, then this post will be one of the most important things you ever read. Right, what's the most important part of any sales letter? The bullets?
03/29/2017 08:55 AM
Direct Response Copywriting Tips From The Dating World
This article will show you how you can improve your copywriting with a lesson from the dating world. See, when it comes to dating, looks do matter. Well, at least initially. And it's the same with your sales copy. It's no good writing a great sales letter (or any form of sales copy for that matter), if it looks unappealing for people to read. In other words, if it's just one massive block of text. Here are some of the best, yet little-talked-about, copywriting tips going, including the two reasons why you should be using sub-headings in your sales copy.
03/28/2017 08:00 AM
Proven Copywriting Formula By "Auntie Aida"
This article explains the "AIDA" copywriting formula which has helped tons of copywriters sell thousands, millions, and even billions of dollars worth of products. Anyway, what the heck is AIDA? Its an acronym for: Attention; Interest; desire; action. So how does it relate to copywriting? Well, it's the "journey" your copy has to take your prospect on. First, you have to grab their attention with your headline. Then you have to get them interested in reading the rest of your sales letter or other form of sales copy. Next, you have to make them desire your product and, specifically, the benefits they will get from your product. Finally, after you have caught their attention, got their interest, and made them burn with desire, you need to make them take action. If you follow the AIDA formula in your sales copy and other forms of direct response marketing, then your copy should start converting much better. Which, of course, means more sales for you.
03/23/2017 08:49 AM
A 3-Part Process to Simplify Your Content Marketing (and You'll Know Exactly What to Write)
Content Marketing is not just a weekly writing exercise. You actually need to produce something that drives traffic and conversion. Sure, you gotta write about a topic that makes you tick.
03/22/2017 02:43 PM
5 Reasons Why Your Sales Copy Sucks
The first step in writing mastery is identifying the dark spots. What are those things making your writing a weak sauce?
03/10/2017 11:23 AM
Copywriting: Is It the New Kid in Town?
What you are about to witness can mold your lucrative creative mindset into becoming a rather dull and frustrating one! Definitely you are obsessed with creativity and don't like it becoming something to be tampered with! Don't allow me to go any further because what I am going to tell you might not fully match up with your hunger for creativity! PS: it is copied also!
03/10/2017 08:25 AM
Ghostwriting: Are The Wrong People Sharing Your Story?
Your team members may be experts at their specialties, but they're probably not expert writers. That's why it might sense to let them do what they do best, and bring in a ghostwriter to make them sound better. This article explains how the process works.
02/23/2017 08:01 AM
Briefing Your Copywriter - How to Get It Right
A professional copywriter will bring a new dimension to your business, but only if you brief them correctly. This article looks at the value of a well prepared copywriting brief.
02/21/2017 08:09 AM
4 Content Marketing "Balancing Acts" So You Can Have It All
If you want to use your content to reach a bigger audience, generate leads and convert clients, and you don't want to sound like a formulaic slimy internet marketer...
02/08/2017 08:03 AM
9 Things Your Might Have Missed In Your Lead Magnet
Your lead magnet is not just a "check it off the list" kind of marketing activity. It's an integral component in your inbound marketing process and content marketing strategy - and the creation of this content needs to be framed as such. When you create your lead magnet, you need to consider the context: The customer journey - what's their level of knowledge on your topic of expertise or their awareness of the problem you solve for them?
02/02/2017 09:23 AM
Are You Copywriting Or Creating Content?
Before heading to the difference between both terms, you need to get the meaning of Copywriting and Content Marketing. Content marketing means creating and sharing free content to attract and convert visitors into the buyers.

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