|Customer Service Information|
Develop Loyal Customers for a Lifetime - part 2 (11 - 20)
Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service.
These second ten tips will help you in turning your existing customers into walking billboards for your business and loyal customers for a lifetime. While we aren't advocating that you do all ten, choosing your favorite five and making sure they become a part of your marketing efforts will pay off handsomely.
11. Conduct surveys one time per month in order to find out what your clients want and need. Your ability to deliver solutions to current problems will position you as a coach who is solution oriented and who is willing to be flexible to deliver what it is that the client most wants and needs. An online survey tool such as www.zoomerang.com is a fantastic tool for providing online surveys to your current customers and clients.
12. Support your clients by attending their events and by sending them referrals. Are your clients leading a workshop or a teleclass? Are they holding a special "grand opening" or announcing a new product or service? Will your client be playing the piano for a special event or helping with a charity auction? Find out what special events are in the future for your client and attend those events with enthusiasm. This one perk will let your clients know that you are committed to them through and through. In addition, become a walking billboard for your clients, telling others about their products or services, and send them referrals on a regular basis. The building of a strong relationship and strategic alliance begins with you, so let your support be known by "showing up" and "talking your client up to others." If you cannot attend the event, contact the client on the day of their big event, wishing them well and letting them know how much you wish you could attend.
13. Set aside a 3 hour block of time each week strictly for the purpose of being "on call" for your clients. During this 3-hour block of time, you will be providing "spot coaching" for clients who want to call in for questions, a quick dose of motivation, or to get support in the area of problem solving. Limit each call to 15 minutes so that everyone who wants to talk with you will have a chance to do so.
14. Host a "Client Only" Call one time per month. As you begin to coach more and more of your ideal clients, you will begin to notice "common problems" shared by your clients. Watch closely for these common problems, and use your knowledge to build a "Client Only" call one time per month. The Client Only call will provide your clients with information and value around a particular topic which is on their minds such as how to increase profits, how to get more customers, or how to deal with negative thought patterns which block success. The Client Only Call will also support your clients in extending his or her network, which is a wonderful value add.
15. Answer each and every question asked by your clients with a positive and helpful attitude. Quite often as a coach, you will find that your clients want one thing...your help! Each time a client sends you a question by e-mail or calls you by phone to ask a question, respond with compassion and with the A to Z details which will provide the support they are seeking. Studies show that approximately 68% of all people will choose to continue doing business with you based on your attitude, so treat your clients as if you are honored to answer their questions, and as always, answer their questions as quickly as possible (within 24 hours is recommended.)
16. Update your website every day, adding new content, a new quote of the day, a new article, or a cutting edge resource. Your customers will want to know that you are savvy enough to stay ahead, updating your website frequently and that you are alive and well and devoted to details. If you have a website which is outdated and "stale," your clients will move on to a coach who is both present and future focused. On the same note, if your website will be down for repair or down for a facelift, notify your clients in advance that your website will be down and keep them updated on the status of your site.
17. Develop a collaborative partnership with your clients, and team with them one time each year on a joint venture. Clients of today want a partnership that is collaborative in nature, and they want to feel that you are a part of their "team." Invite your clients to join you in hosting a fundraising event, to co-lead a workshop or teleclass, or to co-author an article or an e-course. The relationship with your client will shift during this process, and you will develop a bond that is strong and long lasting.
18. Add new products, services, and features to your coaching business every month. In order to keep clients coming back again and again, it will be important for you to continue adding interesting features to your business. Write a new e-course, offer a new assessment, post a new audio, list a new teleclass series, add a 1-800 number to your business, or do something fun like adding a kids page to your website. Each time you add a new feature, your clients' interest will be sparked, and they will feel a surge of enthusiasm around their decision to continue working with you as their coach.
19. Provide Instant Message Coaching two nights per week. By using AOL or MSN Instant Messaging services, you can provide an amazing amount of value for folks who work during the day. Set aside two hours two nights per week to provide IM coaching for individuals or for a group. This can be a great time to communicate with your clients through the power of the written word.
20. At the end of each month, send a card to each client thanking him or her for being your client. Make this note special to each person, and let them know how much you value the relationship and how much you enjoy working with them. Remember...your clients make your coaching business possible, so thank them graciously and often!
© Copyright 2004 by Alicia Smith and Bea Fields
Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. This article is derived from just one of the 90 lessons contained in her e-course, 90-Day Marketing Marathon. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at email@example.com.) http://www.90DayMarketingMarathon.comhttp://www.discninja.comhttp://www.InternetAssessments.com
Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 429, exiting
Have You Hugged a Customer Today?
It all started a couple of weeks ago when a friend asked me if I could scan and print some of her slides. No problem, I said.
8 Critical Steps to Establish a Customer Service Culture
"Every company's greatest assets are its customers, because without customers there is no company,"--Erwin FrandDuring our recent weakened economy, many businesses have seen declining revenues and declining budgets. Declining budgets often lead to reduced staff levels and diminished services.
What Every Manager Should Know About How to Win the Loyalty of Customers
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team.
Making the Connection: Customer Relationships That Build Your Business
Have you ever wondered why you often find a coupon tucked inside your cereal box, or get invited to a customer preview sale at your favorite department store? Those companies know that their existing customers are the best - and most profitable - customers they'll ever have. So it's not surprising that they'll do whatever they can to keep these customers happy and coming back again and again.
Wholesale Buyers Versus Retail Customers
Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that apply are the same for both types of buying.
4 Customer Service Mistakes Companies Should Avoid Making
1) Being placed on hold endlessly. Don't you just love it when you call a company and they place you on hold, leaving you to listen to their latest on-hold, recorded sales pitch, over and over again.
How To Boost Your Bottom Line With Two Little Words
I hate to sound like one of those cheesy get-rich-quick commercials, but this week I am going to let you in on a little secret that is so powerful that it will immediately change the way you do business.In fact, this little secret is so powerful that you will be amazed at its immediate effect on you, your employees, and your bottom line.
Customer Satisfaction Is Your Business
Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business.
Establishing Yourself as an Expert in the Eyes of Your Customers
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right.
Proofs of Delivery and Logistics: Speeding Throughput and Avoiding Pitfalls
It should be a straightforward business scenario: making sure that the delivery documentation from the supplier or haulier matches up with the documentation at the target destination.However life is rarely straightforward, and if problems do arise, order completion times and cash flow will inevitably suffer as a result.
Saying Thank You to Your Clients
"Thanking your customers" - Why you should do it and how..
Automating Your Help Desk Workflow
Do you know you can open, answer, close and report help desk information without human intervention?Automation is a powerful feature provided by most enterprise level help desk products; however, most organizations rarely take advantage of these features. Based on a survey conducted by RightStar Systems, only 5% of the help desk managers interviewed were using automation to its fullest capacity.
What have you done for your existing customers lately? Probably not much, if you are like most businesses.I know that hunting new business is more of an adrenaline rush than working the business you already have, but it is not as crucial to your long-term success.
RETAIL GREETERS: Sales Builders or Customer Turnoff?
Do you need greeters or should you avoid them? That is the perplexing question many retail organizations are struggling with today. Often touted in the press as the perennial example of the benefits to employing greeters,Walmart has hung on to its practice faithfully.
We Sell For Less and Our Stores Are a Mess!
What kind of image do you present when marketing your products? Are you professional and well organized or does your store/site/whatever scream, "sloppy!," to those who matter the most: your customers? Let's see how one leading retailer is winning the sales war, but losing an important battle: store organization.WalMart is dominant in so many categories with the various products that they sell.
Writing The Book On Great Customer Service
Q: One of the big chain bookstores recently opened up near my small book store. Already I can see my business starting to decline.
Treating the Customer Dissatisfaction Epidemic: How to Go Beyond Simply Masking the Symptoms
Corporations in every sector are spending more than ever before in an attempt to improve their customer service levels. Every year they pour hundreds of millions of dollars into new systems and training programs that promise them the ability to win customer loyalty.
Making Customer Satisfaction Surveys Work
Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business.
Aint We Wonderful!
It may come as a surprise to you to discover that customers don't buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college.
Customer Service, the Internets Primary Neglected Business Concern
Customer service is everything to a business. Just look at big, successful retail chains: They let you return perfectly good merchandise just because you changed your mind.
|home | site map ||